Hi, I’m James sHaw.

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Iron is the most common element on earth and has played a significant role in building our society. It’s a versatile metal that can be shaped and hardened into strong, durable structures. Best of all, it’s sustainable. When it no longer serves its original purpose, it can be recycled and reused for a newer, stronger structure later.

Your Mind has several parallels. Our frontal lobes are the leading contributors to our society’s complexity and growth. Our cortices allow for the development and expansion of culture and other high-order structures. Much like iron, our minds shape and are shaped by what surrounds us. Our brain’s plasticity allows us to form new thoughts and reshape old ones.


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About the logo

The logo incorporates both a moth and a lotus to give the meaning of balance and positive transformation. The moth is known to be drawn to sources of light and only come out at night. This helps us remember to follow the light at the end of the tunnel no matter how difficult or dark a challenge may be. Moths undergo a metamorphosis before reaching their final form, much like the goal of Iron Minds is to help others achieve a positive transformation in their life both physically and mentally.

The lotus has the ability to flourish even in challenging environments. This symbolizes the resilience that us humans have and the capacity to overcome obstacles in life. In many cultures the lotus also signifies balance and harmony. The lotus is meant to communicate James’s goal to help others create a balance in their life both in work and wellness.